Program Terms & Guarantee

Last updated: October 2026. These terms ("Terms") govern the LiveLaunch 90-Day Program (the "Program") between LiveLaunch ("LiveLaunch," "we," "us") and the approved participating business ("Client," "you").

1. The GMV Guarantee

1.1. LiveLaunch guarantees that, during the Program, Client's live-selling channel will achieve no less than fifty thousand U.S. dollars ($50,000) in gross merchandise value ("GMV") within a single calendar month (the "Guarantee").

1.2. The Guarantee is satisfied when GMV of $50,000 or more is achieved in any one (1) month of the Program, whether the first, second, third, or any subsequent month. Consecutive or recurring months are not required to satisfy the Guarantee.

1.3. "GMV" means the total gross value of orders placed through Client's live-selling channel(s) established under the Program, before platform fees, shipping costs, refunds, taxes, and cost of goods. GMV is a measure of sales and is not a representation of profit or income.

1.4. The $50,000 figure is a guaranteed minimum, not a target ceiling. LiveLaunch's stated objective is to grow Client toward $80,000–$100,000 in monthly GMV. Should Client achieve the Guarantee before the end of the ninety (90) day term, LiveLaunch shall continue to provide services for the remainder of the term.

2. Remedy if the Guarantee Is Not Met

2.1. If the Guarantee has not been satisfied by the end of the ninety (90) day term, and Client has remained in full compliance with Section 3, LiveLaunch shall continue to work with Client, without any additional management fee, until the Guarantee is satisfied.

2.2. Continued services under Section 2.1 constitute Client's sole and exclusive remedy for any failure to satisfy the Guarantee. No refund of the Program fee is provided under the Guarantee.

3. Client Obligations

3.1. The Guarantee is expressly conditioned upon Client's adherence to the LiveLaunch program, plan, and regimen as directed by LiveLaunch throughout the term, including without limitation:

• Conducting live streams on the schedule and for the weekly hours set by LiveLaunch;
• Maintaining adequate inventory levels and product assortment as recommended by LiveLaunch;
• Implementing pricing, margin, and offer strategies provided by LiveLaunch;
• Hiring and retaining the staff (such as hosts) recommended by LiveLaunch, with LiveLaunch's assistance;
• Setting up the studio in accordance with LiveLaunch's design and equipment specifications;
• Fulfilling and shipping orders in a timely manner.

3.2. Client's material failure to follow the program, as reasonably determined by LiveLaunch, shall void the Guarantee and the remedy in Section 2.

3.3. Client is responsible for the physical operation of the channel, including streaming, hiring, and operating from Client's own location.

4. Profitability Standard

4.1. LiveLaunch shall design the program to be manageable for Client and to keep the channel profitable. LiveLaunch will not pursue GMV through unsustainable discounting or below-cost sales.

4.2. LiveLaunch targets gross margins of approximately fifty percent (50%) across products sold through the channel, with the objective of positioning Client as a premium channel with higher average order values. Actual margins vary by product and category, and some channels may exceed this target. Margin targets are objectives and are not guaranteed.

5. Services Provided by LiveLaunch

During the term, LiveLaunch shall provide:

• Scheduling of live shows;
• Customer service support;
• Inventory optimization;
• Pricing and analytics guidance;
• Studio design, together with a complete list of everything required to set up the studio;
• Assistance with hiring hosts and staff.

6. Program Fee and Studio Equipment

6.1. The Program fee is twenty-one thousand U.S. dollars ($21,000).

6.2. The Program fee includes the basic studio equipment required to operate the channel, including shelving, a desk, a camera, and lighting, as specified by LiveLaunch. Additional or upgraded equipment beyond the basic specification is Client's responsibility.

7. General

7.1. Acceptance into the Program is subject to application review and approval by LiveLaunch. Submission of an application does not guarantee acceptance.

7.2. Results depend on factors including Client's products, inventory, execution, and platform conditions. Except for the Guarantee as expressly described above, LiveLaunch makes no other guarantees regarding sales, profit, or income.

7.3. These Terms summarize the Program. The signed Program agreement between LiveLaunch and Client controls in the event of any conflict.